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For instance, you may have a Featured Snippet, but the image attached is of a competitor. It’s crucial to not only tracking the rankings of your keywords but also analyze how Google displays your page on SERPs. This option displays a “snapshot” of the SERP page for that keyword, under one specific country. However, what makes it unique is the “SERP” option (under the Positions tab), which is available for every single keyword.

As a standard SEO tool, you can quickly pop in a URL, and SEMrush will show all the keywords ranking for that one page. “My favorite free SEO tool is SEMrush – specifically the Organic Research tool. Hung Nguyen, Marketing Manager at SmallPDF, shares: SEMrush will pull phrase match keywords, related keywords, and organic search results.